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South Korea ban on junk food ads

Ban during early evening aims to help prevent child obesity

Posted in Children and young people on 20th January, 2010 | no responses

South Korea will ban junk food advertisements on television during children’s prime viewing times in an effort to help prevent child obesity.  The  Ministry for Health, Welfare and Family Affairs said that the government endorsed a bill in a cabinet meeting last week that prohibits television advertising for high-calorie, low-nutrition foods for two hours from 5 p.m. to 7 p.m.

After the measure goes into effect, the government plans to evaluate the effectiveness of the ban in reducing child obesity rates, and consider the implications of the results for similar regulations in the future.

Source: Bernama.com, 19 January 2010.

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