About us Our people Jane Holdsworth Jane Holdsworth is director of Sponsus Ltd, a small consultancy that she founded in 2004, which offers marketing expertise underpinned by detailed technical and nutritional understanding. She has worked with many clients from the food industry on new product development, marketing and corporate affairs. She spearheaded the Guideline Daily Amount (GDA) labelling campaign on behalf of the Food & Drink Federation (2006–9) and also led (2008–9) the marketing and communication activities of business4Life, a coalition of companies providing industry partnership to the Department of Health’s Change4Life anti-obesity movement. Most recently (2009 –16) she helped establish and then led the European Hydration Institute, an independent foundation that enhances scientific understanding and promotes awareness of the importance of hydration for health. Jane holds a PhD in Biochemistry (Hull University) and started her career in the research team at Rowntree plc, before moving to New Zealand where she worked for 10 years in technical and marketing roles. Jane is on the finance and strategy development committees for C3's Board.