Zoe Bedford Zoe set up ZPB Ltd in August 2009 to help private-, public- and third-sector organisations grow reach and influence in the health sector. She directs many of ZPB’s strategic accounts and has led organisations through major crisis situations, helped reposition well-established brands within the health sector and launched several new organisations into the UK market. She specialises in complex stakeholder engagement and management, content and strategic communications. Prior to ZPB, Zoe was head of marketing and communications at Dr Foster. During her tenure there, the company trebled in size. Zoe regularly speaks on market access, health tech and how to forge successful cross-sector partnerships, and believes passionately in the role of SMEs in stimulating healthcare innovation and the economy. She manages the Cambridge Health Network, is a fellow of the RSA, and a member of The Entrepreneurs’ Organisation (EOUK). Until recently, she was one of the founder members and treasurer of the Emerging Leaders Network. Zoe is on the strategy development committee for C3's Board.