Our projects Businesses Businesses Business: an essential partner How we benefit businesses through impartial, evidence-based consulting We provide businesses with trustworthy, neutral and constructive advice to inform strategic priorities, corporate social responsibility and business activities. At C3 we’ve developed a partnership approach focused on five key areas: strategy consulting, convening, research and writing, evaluation and partnership working. This approach informs all our work areas, including our projects with businesses. Our highly specialised staff help develop your business’s: Strategy To better understand current health trends to inform strategic risks and opportunities To create evidence-based, healthy business activities Corporate social responsibility (CSR) To deliver your priorities in investing in the local community To support healthier communities where your business operates (Read about our community engagement project with Nestlé) Workplace health To provide appropriate approaches to meet your workforce’s needs To evaluate the return on investment (ROI) (Read about our workplace health project with Serco Health) We also provide your business with our skills in: Multi-sector partnerships Leveraging our global network of 2,500+ professionals to identify solutions to businesses’ complex problems Event management Utilising our years of experience convening dynamic events Research, analysis and reports Translating research into actionable, plain English Evaluation Demonstrating benefits of health initiatives over time Why businesses care about non-communicable diseases (NCDs) Sickness absence is expensive for businesses Diseases caused by unhealthy behaviours (non-communicable diseases) are responsible for significant absenteeism and reduced productivity Sickness absence costs UK businesses an estimated £29 billion/year It is estimated that NCDs will cost the world’s economy around $30 trillion over the next 20 years The World Economic Forum has stressed that the NCD epidemic is one of the most important ‘global risks’ in terms both of likelihood and severity Improvement in businesses’ financial performance and reputation Investing in employee health can improve financial performance through improved productivity; and Improves businesses’ brand reputation with their workforce, customers and investors Healthy communities = successful businesses The health and well-being of communities in which people live and operate is paramount to business success, the bottom line and value creation Effective corporate social responsibility portfolios Strategic corporate social responsibility and sustainability portfolios address the health of businesses’ most important populations: customers and employees Why do we work with business? At C3, we have seen that by engaging businesses we can reach populations that public-health campaigns do not. Businesses, particularly those in the food industry, play a vital role in the fight against NCDs as they shape people’s behaviours, buying practices and environments. The World Health Organization and United Nations acknowledge that private-sector involvement is essential to a whole-of-society effort to tackle NCDs. It is vital to identify where profitability and public health coincide, and to challenge practices that place profits and public health in conflict. Market forces, used appropriately, can be a powerful means of advancing health and have a legitimate right to be included. Contact us to discuss how C3 can benefit your business.