From 2014 to 2016 we were one of 15 European partners in a EU-funded research initiative, Credits4Health.
Credits4Health looked at a new way to enthuse and engage people in their own health through an e-platform providing personalised support. The goal? To change individual behaviour by helping people increase their physical activity levels and eat more healthily.
Through a combination of:
participants set and reached health goals to accrue points, which could then be redeemed with local businesses.
We advised Credits4Health on behaviour change and participative design, and led the collaborative platform design process. We were also responsible for leveraging our to engage with European experts in digital health and behaviour change, the use of incentives and prevention service provision.
Our work included holding an expert review workshop on the e-platform. Using the workshop’s feedback, we then ran technical development workshops with the consortium’s web team in Rome. We also modified the tone of the e-platform to make it more appealing to a non-clinical audience.
To support Credits4Health, we partnered with University College London’s Centre for Behaviour Change to establish an online network of European academics and practitioners in digital health behaviour change. The ‘CBC Digi-hub’ partnership linked CBC’s training and capacity-development content with C3’s networking skills to create an outreach programme sponsored by Credits4Health.
Although similar networks existed in North America and within some individual European countries, at the time of the project there weren’t networks linking digital health and behaviour change professionals across Europe and across sectors. Collaborative opportunities were being missed, with much siloing of digital health and behaviour change efforts.
CBC Digi-hub changes that by sharing the latest digital health research, opportunities for collaboration, and promoting the digital health field’s growth. It also raised awareness about the Credits4Health project, and we hope will be a lasting legacy of the European Commission’s funding.
As part of our efforts to create a sustainable network, management of the CBC Digi-hub transitioned in January 2017 entirely to UCL CBC. To become a member of the digi-hub, visit UCL CBC’s website and join the group on LinkedIn.
The project took place over two years in Spain, Greece and Italy. The first pilot began in December 2014, with the formal randomised control trials (RCTs) beginning in November 2015. The RCTs and research analysis were completed late 2016.
Read more about the project at www.credits4health.eu.